Marketing campaign for Sky Racing was a huge success with aggressive promotion at both retail outlets and digital media channels post-COVID. Market survey was conducted to observe the market reaction and adjust the products offering accordingly as punters adapt after pandemic restrictions.

The team at 4Racing has continuously improved their products offering and together with our longstanding partnership has enabled the South African racing to be the most popular products outside Asian racing locally. Our efforts in ensuring content visibility and accessibility has shown with growth increasing year-on-year.